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SEO for Moving Companies

Build your company’s online presence for long-term growth and quality leads with the #1 moving company SEO experts

Most of your customers turn to search engines like Google to find a mover. When people search for a mover in your area, does your moving company appear at the top of local search results? If not, you’re missing out on the greatest source of leads and handing them to your competitors

Mover Search Marketing is the moving company SEO agency you need to maximize your marketing budget and dominate your local market. We help moving companies generate high-quality leads with moving company SEO services that deliver a great return on investment.

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Why Invest in Search Engine Optimization (SEO) for Movers?

Investing in moving company SEO is not just about enhancing your online visibility; it’s about connecting with your target audience at the exact moment they need your services. The internet is the first place most people turn to when looking for moving services, making it crucial for your business to rank highly on search engine results pages (SERPs).

By optimizing your website, content, and Google My Business (GMB) profile, you can ensure that your company appears in front of potential customers when they’re most likely to book.

Additionally, a well-implemented SEO strategy can significantly improve user experience, making it easier for visitors to find the information they need and take action. This not only boosts your website’s ranking but also its reputation, setting you apart as a reliable and professional choice in a competitive market.

Our expert SEO team develops tailored SEO strategies to boost your search rankings:

  • A great return on investment – effective SEO delivers long-term results that strengthen over time and bring you quality leads at a lower cost than
  • More traffic to your website – better SERPs visibility means more traffic to your site
  • High-quality traffic – strategic content development engages potential customers at many stages of their move and reaches your target audience
  • Better ad performance – PPC campaigns perform better and cost less with a mobile-friendly and optimized website with quality landing pages

What We Do: Moving Company SEO Services

Our SEO services for moving companies are tailored to your needs to help you grow your business and reach your goals.

Our comprehensive approach includes:

Keyword research: Understanding what your potential customers are searching for is the foundation of any effective SEO strategy. We conduct extensive keyword research to identify the terms and phrases most relevant to your services and integrate them seamlessly into your content and meta tags.

Content strategy: Content is king in the world of SEO. We create engaging, informative content that addresses the needs and questions of your potential customers at different stages of their move. This can range from blog posts and articles to FAQs and service pages, all designed to improve your site’s ranking and convert visitors into leads.

Website optimization: We conduct a thorough analysis of your website to identify and rectify any issues that could be hindering its performance. This includes improving site speed, mobile responsiveness, and ensuring that your site is easily navigable.

Local SEO: For moving companies, local visibility is crucial. From Google Business Profile optimization to content relevant to your region, effective local SEO for movers helps you rank highly in local search queries.

Analytics and reporting: We believe in transparency and measurable results. Our team provides regular reports that detail your SEO performance, including traffic, rankings, and conversions, allowing us to refine our strategy as needed.

Local SEO for Movers – Dominate Local Searches in Your Search Areas

Local SEO is a strategy that focuses on optimizing your online presence to boost visibility and traffic from local searches and attract more customers in your service area.

Local rankings are heavily dependent on factors like location, time of day, and even users’ past search history.

In addition to normal organic search results, local searchers also have “local pack” or “map pack” results. This displays the top local Google Business Profile listings and a map.

Google will display these local results when it believes the intent of a search is local, even without a location in the query. For example, a search for “moving companies” from a user in San Diego will still show a local pack with business listings and a map for San Diego.

Local SEO for moving and packing companies focuses on areas like:

  • Optimizing your Google Business Profile (aka Google My Business or GMB)
  • Incorporating relevant local keywords into your strategy
  • Creating quality content that’s relevant for your area

Google’s algorithm considers additional ranking factors for local searches like “movers in [city]” or “moving company near me:”

  • Distance or how far Google thinks the user is from a business
  • Relevance or how closely related a Google Business Profile is to the search term
  • Prominence or how important Google thinks the business is to potential customers

Some users simply won’t look beyond the map pack to find a moving company in their area. Our moving company local SEO services ensure your business listing appears in the map pack to drive more local traffic to your site.

Let Mover Search Marketing Move Your Search Rankings for You!

By partnering with Mover Search Marketing, you’re not just getting SEO services for movers; you’re investing in a strategic partner committed to helping your moving company grow and thrive online.

In this case, our team of experts at Mover Search Marketing understands the unique challenges moving companies face in their online marketing efforts.

We specialize in building targeted SEO services tailored to moving companies. Every strategy we employ will contribute to getting your company in front of the right audience: potential clients searching for your business.

If you’re ready to take your moving company’s SEO to the next level and enjoy new business growth, reach out to us and we’ll reply ASAP.

Results of Professional SEO for Moving Companies

If SEO is properly performed over time, you will achieve an increase in keyword rankings. This means more keywords and more moving into the first page of the search engine results (SERPs). This is how you get more moving company leads.

Below you can see the results of one of our typical clients.

This client started with only 200 keywords and just 3 on the 1st page. In the first 2 years of their moving company SEO campaign, we grew them to over 8,500 keywords with over 800 keywords on the 1st page. Traffic to their website is now almost 20,000 new users every month, leading to a massive increase in moving customers.

Moreover, the tool estimates that they would have to pay almost $100K per month to achieve the same results with paid ads (Traffic Cost = $96.8K).

SEO for moving companies

As the keywords shown above grew, and grew onto the 1st page, traffic grew exponentially. As your position increases, it results in more leads and greater revenue for your company. You can see how the website traffic for new users has been increasing and is even accelerating.

Moving Company Keywords Producing Leads

Most moving companies hope to gain clients across the many services they provide. We are the only SEO company that has real moving industry experience. As such we understand these different services, and how to help our clients dominate in search for them in their market.

Here is just a sampling of one of our clients that services the Nashville market. In yellow, you can see the current position for each keyword. Once again, this is just a sampling, but by achieving and maintaining these results, this client receives leads for many moving services like local movers and moving-related services. This helps them grow their business and also helps even out the seasonality of the moving industry.

For example, office moving, white glove services, and FF&E services are year-round. This client is not just on the first page; they hold the top 3 positions for these vital keywords among many others we don’t have the room to show. Keep in mind that they have over 8.5K keywords!

Moving Company SEO FAQs

What is Search Engine Optimization?

SEO is a digital marketing practice aimed at enhancing the visibility and positioning of websites in organic search results.

Through the years, Google has been the go-to source for information among online users. Visited by approximately 89.3 billion monthly visitors and with 8.5 million daily searches conducted, you’d be a fool not to consider this search engine as a channel where you can market your website.

But, unlike most marketing channels, promoting your online business on Google is different. Instead of paying the platform to show your business on search engine result pages (SERPs), you have to perform techniques to encourage the search engine to rank your website on SERPs.

Search engines use algorithms or formulas that consider hundreds of factors to decide how to rank your moving business based on a user’s query. Search engine algorithms are constantly changing; our moving company SEO specialists stay up-to-date with the best practices.

Developing and implementing a strategy based on these tactics can be time-consuming and requires an expert hand. But if done correctly, you can enjoy hundreds and thousands of highly qualified monthly visitors for a prolonged period.

For starters, the top-ranking page that appears on SERPs receives 39.27% of monthly clicks, according to Advanced Web Ranking. It is followed by 14.64% and 9.62% of clicks for the second and third places, respectively.

Using this data, suppose your site ranks for a keyword 10,000 people search every month. That means your site gets approximately 3,927 clicks monthly for this search query.

Now, imagine your website ranks for multiple keywords with the same amount of monthly searches. That means ten and thousands of people can view your website from Google alone!

Such is the power of SEO when done right. And that is something that businesses need to increase their online visibility and reach out to their target audience effectively.

Why Do Moving Companies Need SEO?

For moving companies, a strong online presence is a must to stay competitive in the market.

Aside from the volume of people using search engines, another reason SEO is a perfect fit in your marketing plan is its ability to secure long-term growth.

Dedicated SEO efforts ensure your business ranks well on search engine results pages, making it easier for high-quality leads to find you.

Once your moving company website starts ranking on Google, it takes less ongoing effort to maintain your search engine rankings.

Granted, assuming you have observed the best moving company SEO practices, it takes about a year before your site starts appearing on seearch engine rankings.

However, it takes a lot before your site drops from its search position. This means you can generate a steady stream of organic traffic for years. Plus, you can move up in the ranks if you continue launching new SEO campaigns!

Just as important, SEO helps you create a positive user experience. It provides prospects with the most convenient way to sign up for your services. As you’ll see later, how you set your website up plays a critical role in getting your site to appear on SERPs and converting visitors into customers.

How long does it take to see results from SEO for my moving company?

There is no specific timeframe for seeing results from SEO, as it varies depending on factors, i.e., competition, website quality, the effectiveness of the applied SEO strategies, etc. However, SEO is a long-term investment and typically takes a few months—if not years—to see noticeable improvements in rankings and traffic.

What are the most critical factors for ranking well in search engines?

There are three main factors to consider when optimizing your moving company’s website for search engines:

  1. Content – High-quality, informative, engaging content relevant to your target audience and optimized with the right keywords.
  2. Technical aspects – Your website must be crawlable and indexable, both of which can be achieved via fast loading speed, good site structure, and clean code.
  3. Backlinks – Earning high-quality backlinks from reputable and relevant websites to increase your site’s authority and trustworthiness in the eyes of search engines.

How can I optimize my website for mobile devices?

Mobile optimization is crucial for user experience and search engine ranking as mobile traffic continues to grow exponentially. To optimize your website for mobile devices, follow these guidelines:

  • Use a responsive web design that automatically adjusts to fit the device’s screen size.
  • Ensure your web pages have a fast loading speed on mobile devices by compressing images, minimizing CSS and JavaScript files, and enabling browser caching.
  • Ensure clickable elements like buttons and links are large enough and spaced apart for ease of use on smaller screens.
  • Test your website’s performance on various mobile devices using tools like Google’s Mobile-Friendly Test.

How often should I update my website’s content for SEO purposes?

Regularly updating your website’s content ensures that your moving company stays relevant in search engine results and provides valuable information to your visitors.

While there’s no hard-and-fast rule for updating frequency, reviewing and updating your content at least every few months is generally a good idea.

This could involve adding new blog posts, editing existing pages with new information, or freshening up the layout and design of your website.

Should I Hire an SEO Company or Do It Myself?

Deciding whether to hire an SEO company or handle SEO for your moving company can be challenging. Both options have pros and cons, which should be carefully considered before making a choice.

Handling SEO on your own can help you save up on resources, allowing you to allocate them elsewhere in your business. Also, learning and implementing SEO on your website provides you with valuable skills for the future. You can apply the same strategies to your other companies if necessary!

While SEO can be daunting, the tools mentioned above can make your job much easier. They help track your website’s performance so you can focus on making the necessary changes.

However, DIY SEO can be time-consuming; without expertise, you may not achieve your desired results. Worse, your strategies could potentially harm your website’s rankings, which is the last thing you want to happen.

On the other hand, an SEO service provider can save you time and offer professional expertise, leading to better results.

A team of experts will develop a comprehensive strategy tailored to your moving company’s needs and optimize your online presence. SEO companies have experience with various industries and techniques, which may lead to bigger and better results.

10 SEO Tips for Movers

This section discusses ten essential tips to help moving companies improve their search engine optimization (SEO) efforts. Following these guidelines, your moving company can formulate an SEO strategy to help your website rank higher in SERPs and increase your online visibility.

#1. Conduct Keyword Research

The first step to a successful moving company SEO is finding the best keywords to rank your moving company website for. Use keyword research tools like Google Keyword Planner, Ahrefs Keyword Explorer, or KWFinder to identify the most relevant keywords for your moving business.

Before conducting your research, however, you need to identify where you want to extract keyword information. We’re referring here to states or cities that your services cater to.

This allows you to rank on SERPs in the ose locations so more of your target audience can see you.

Next, find keywords with lots of search volume and low keyword difficulty.

Optimizing your website for these search terms lets you quickly shoot up the top of SERPs and gather as many clicks as possible.

The keywords that t fit these qualifications are long-tail keywords composed of at least four words. While they don’t have as much search volume as head terms, they are more specific and have a clear intent.

You can quickly identify the type of people who will search for the keyword, and if they are people looking for services like long-distance moving or anything else you’re offering, you should add them to your list.

Most long-tail keywords appear in the form of a question. Target these keywords throughout your website content to increase your visibility in search results.

#2. Research Your Competitors

Search how your competitors are doing to help you gather more ideas for developing your SEO strategy. This allows you to find the baseline for optimizing your website.

You should have a general idea of who the top moving companies in your area are. But to help expand the list, use the same SEO tools above to find less popular competitors.

The tools determine this by finding websites that rank for keywords your search is also ranking for.

From here, find sites with the most share % and check their best keywords. You can find low-hanging fruit keywords here that you can create content for and outrank on SERPs.

Or you can dig deeper into other SEO metrics for additional ideas. We will get into these metrics and tactics as we progress into this article.

#3. Optimize Money Pages for Your Keywords

Now, you have all the information you need to optimize your website using the best and appropriate target keywords and measure up against competitors.

To do this, you must observe the best on-page keyword optimization tactics. The goal is to mention your keywords in the most vital page elements: the SEO title, H1, and URL. Avoid keyword stuffing, or overusing keywords in an unnatural way.

How you can edit these elements depends on the content management system (CMS) you’re using for your site. But for WordPress users, you can replace the H1 and URL on the page editor when you create a new page or edit an old one.

For the SEO title, you can use a plugin like Yoast SEO and enter your title here infused with your target keyword.

While the H1 and SEO title can be the same, remember that the latter appears on SERPs and can influence users to click on your page instead of the others that appear higher on you. So, it’s best to make your SEO titles more click-worthy while the H1 describes what your content is about.

Focus on optimizing the most important pages of your website, such as service pages or location-based pages, for your targeted keywords.

Aside from the three elements above, mention your keywords in your meta descriptions, subheaders (H2, H3, etc.), and content to improve the search rankings of your pages over time.

#4. Launch a Blogging Strategy

Publishing blog content keeps your website updated with fresh, valuable content that attracts new and returning visitors.

The keyword here is “valuable.” Ensure that the content provides value to users by answering the question posed by the keywords you’re optimizing for. An effective content marketing campaign helps to demonstrate your expertise in the field and even helps you earn quality backlinks to support long-term SEO success.

Using the long-tail keywords you researched earlier, create a content calendar that enables you to publish website content regularly.

The goal is to increase your content velocity by producing content on a consistent and predictable schedule. This helps inform Google to re-crawl your site at these times so your latest posts get indexed sooner.

As mentioned, make sure you optimize the articles for your target keywords. Use Yoast SEO to help you determine how you use your keywords properly in your content to increase its chances of ranking on Google.

#5. Make Your Website Load Faster

A moving company website that loads slowly can negatively impact the user experience. A study shows that more than 20% leave your website if it’s still loading after four seconds.

More importantly, page speed is a ranking factor. That means the slower your moving company’s website loads, the more significant harm it causes to your search engine rankings

To see how fast your website loads, use Google PageSpeed Insights, which breaks down how efficiently it loads based on various factors such as Core Web Vitals.

Scroll below the results page to see opportunities and suggestions for improving your score and loading the page faster.

You can also check your Google Search Console to see which pages on your site did not have passing Core Web Vitals scores.

Most of the fixes to improve loading speed require help from a professional developer. However, a business owner running a WordPress site can install a caching plugin like WP Rocket to implement the suggestions provided by Google PageSpeed Insights.

#6. Set Up Your Google Business Profile

Local businesses can generate more traffic by ranking on the Google Map Pack, which features three businesses relevant to the user’s local search query.

They can click “More Places” to see more companies similar to the ones that appear here. But as a moving company, you want to be one of the three businesses on the Map Pack to maximize your visibility and traffic.

To do this, you must sign up for a Google Business Profile. Doing so lets you claim your business (if it’s already appearing on Google Maps) or create a new one.

Keep your profile up-to-date with accurate contact information, hours of operation, and attractive photos of your business.

#7. Encourage Satisfied Customers to Leave Reviews

You want customers to leave their reviews to establish a strong online presence. Ideally, you must get positive customer reviews as they contribute to your SEO efforts and improve your online reputation.

In most cases, however, customers won’t write the review independently. It would be best to encourage them to share their experience with your business. You can do this by sending them an email after servicing them. This lets them recount their experience while it’s still fresh in their minds.

Getting them to write their reviews on Google is good so that you can manage them in a single location. But you should be open to receiving reviews from other sites like Yelp, Angi, and others.

If this is the case, compile the reviews from various sources using a tool like Podium. This helps your prospects to see what all your customers think of your moving services and feature the best reviews to help convince them to hire you.

#8. Build and Clean Up Citations

You must enter your NAP (name, address, and phone number) when filling out your Google Business Profile.

Whatever NAP you entered on your GBP must also reflect on other business listings moving forward.

Ensuring NAP consistency across these profiles helps search engines trust your business, resulting in improved search rankings.

For starters, you need to clean up your NAP citation. Check business listings and see if you have an existing profile there with an outdated NAP. You can use the Moz Local Listing Score to get insights on your existing local online presence and start working from here.

After updating them, consider creating new citations to help solidify your local SEO efforts. At this point, it’s best to hire citation builders to find and list your website on relevant niche online directories.

#9. Build Authoritative Backlinks

Backlinks from authoritative websites, arguably the most important ranking factor, can significantly improve your SEO.

The idea here is to reach out to website owners and ask for a link to your site from one of their existing pages.

However, most website owners won’t agree to this unless they receive something of value. In this case, you can propose to create a post for them with a link to your site that will be published on their website (also known as guest posting).

Securing links, however, is difficult no matter how hard you try or even if you observe the best industry practices. That’s why some people resort to other means of acquiring backlinks, knowing that it’ll help their search rankings.

If you plan on doing so, it could break your SEO performance and rankings simultaneously, especially if you’re not careful.

They can make the mistake of acquiring links from what you think are authoritative sites only to get your website penalized on Google search, dropping your search rankings and traffic in the process.

Also, since high-quality links are expensive, you may be tempted to hire “affordable” link builders. But it’s also due to their cheap services that they get low-quality links, which could ruin your site’s SEO.

In this case, hiring someone trustworthy and well-reputed to build links for your moving company is best.

#10. Monitor Results

Once your SEO campaign is up and running, you must ensure that everything goes as smoothly as possible.

To do this, you can check Google Search Console to view your site’s performance. It shows you how many impressions and clicks from SERPs are on your site pages.

You can also view a graph visually representing your site or page’s performance according to both metrics.

The goal is for your landing pages to generate the most views so you can sca le your business more effectively based on how many organic visitors convert into customers.

Rank tracking tools also help you monitor where your page ranks for your target keywords. They help you get granular in your SEO monitoring so you can make the necessary changes to your campaign on the fly (if the results are alarming or drastic) or after it concludes.